New Specials
2026 Hyundai Kona Limited FWD
Stock #: TU391132
Offer Expires 1/31/2026
-
$1,750 SAVINGS$33,695 PRICE
- MSRP: $35,445
- Dealer Participation -$1,000
- Sale Price $34,445
- -$750
- Price $33,695
- -$3,550
-
$1,750 SAVINGS$33,695 PRICE
- MSRP: $35,445
- Dealer Participation -$1,000
- Sale Price $34,445
- -$750
- Price $33,695
- -$3,550
2026 Hyundai Palisade Calligraphy FWD
Stock #: TU046190
Offer Expires 1/31/2026
-
$3,621 SAVINGS$53,199 PRICE
- MSRP: $56,820
- Dealer Participation -$2,871
- Sale Price $53,949
- -$750
- Price $53,199
- -$3,050
-
$3,621 SAVINGS$53,199 PRICE
- MSRP: $56,820
- Dealer Participation -$2,871
- Sale Price $53,949
- -$750
- Price $53,199
- -$3,050
2025 Hyundai Santa Cruz Limited
Stock #: SH147659
Offer Expires 1/31/2026
-
$3,250 SAVINGS$42,145 PRICE
- MSRP: $45,395
- Dealer Participation -$2,500
- Sale Price $42,895
- -$750
- Price $42,145
- -$3,300
-
$3,250 SAVINGS$42,145 PRICE
- MSRP: $45,395
- Dealer Participation -$2,500
- Sale Price $42,895
- -$750
- Price $42,145
- -$3,300
Take versatility and style to a whole new level with the 2025 Hyundai Santa Cruz Limited — the perfect blend of SUV comfort and pickup capability. Premium leather interior, advanced digital tech, turbocharged performance, and a sporty, confident design make this Limited trim the most exciting Santa Cruz yet. And right now, it’s even better: This unit is part of our Early Black Friday Savings Event, giving you an opportunity to secure a top-of-the-line Santa Cruz Limited at pricing normally reserved for year-end clearance. With demand already climbing and inventory tight, these Black Friday savings won’t last. Grab this deal before it’s gone and step into a Santa Cruz that drives like no other.
All pricing excludes ttl and any dealer fees. See dealer for details.
2026 Hyundai Palisade XRT AWD
Stock #: TU026192
Offer Expires 1/31/2026
-
$3,750 SAVINGS$48,275 PRICE
- MSRP: $52,025
- Dealer Participation -$3,000
- Sale Price $49,025
- -$750
- Price $48,275
- -$1,800
-
$3,750 SAVINGS$48,275 PRICE
- MSRP: $52,025
- Dealer Participation -$3,000
- Sale Price $49,025
- -$750
- Price $48,275
- -$1,800
Meet the 2026 Hyundai Palisade XRT AWD — the boldest, most adventure-ready Palisade yet. With its aggressive new exterior styling, dark-trimmed XRT accents, upgraded digital cockpit, and confident all-wheel-drive capability, this SUV is built to stand out and push further. Whether it's daily driving or weekend escapes, the XRT delivers power, presence, and premium comfort in every mile. Right now, this one is part of our Early Black Friday Savings Event, giving you access to exclusive pricing on an early-arrival 2026 model. With demand already rising for the new Palisade redesign, these savings won’t last long — especially on the sought-after XRT AWD. Grab it now and lock in one of the best deals of the season before the rush hits.
ll pricing plus tax, title, license and any dealer installed options. Early Black Friday savings may require qualifying for select Hyundai incentives. Offers may not be combined with certain promotional finance programs. Incentives and program details subject to change without notice. See dealer for complete details.
2025 Hyundai Santa Cruz Limited
Stock #: SH147659
Offer Expires 1/31/2026
-
$3,250 SAVINGS$42,145 PRICE
- MSRP: $45,395
- Dealer Participation -$2,500
- Sale Price $42,895
- -$750
- Price $42,145
- -$3,300
-
$3,250 SAVINGS$42,145 PRICE
- MSRP: $45,395
- Dealer Participation -$2,500
- Sale Price $42,895
- -$750
- Price $42,145
- -$3,300
2025 Hyundai Santa Fe XRT AWD
Stock #: SH141422
Offer Expires 1/31/2026
-
$6,000 SAVINGS$37,979 PRICE
- MSRP: $43,979
- Dealer Participation -$2,000
- Sale Price $41,979
- -$4,000
- Price $37,979
- -$5,050
-
$6,000 SAVINGS$37,979 PRICE
- MSRP: $43,979
- Dealer Participation -$2,000
- Sale Price $41,979
- -$4,000
- Price $37,979
- -$5,050
2025 Hyundai Sonata Hybrid SEL
Stock #: SA127929
Offer Expires 1/31/2026
-
$3,044 SAVINGS$29,996 PRICE
- MSRP: $33,040
- Dealer Participation -$1,044
- Sale Price $31,996
- -$2,000
- Price $29,996
- -$4,050
-
$3,044 SAVINGS$29,996 PRICE
- MSRP: $33,040
- Dealer Participation -$1,044
- Sale Price $31,996
- -$2,000
- Price $29,996
- -$4,050
2025 Hyundai Sonata Hybrid SEL
Stock #: SA127452
Offer Expires 1/31/2026
-
$2,560 SAVINGS$30,980 PRICE
- MSRP: $33,540
- Dealer Participation -$560
- Sale Price $32,980
- -$2,000
- Price $30,980
- -$4,050
-
$2,560 SAVINGS$30,980 PRICE
- MSRP: $33,540
- Dealer Participation -$560
- Sale Price $32,980
- -$2,000
- Price $30,980
- -$4,050
2025 Hyundai Sonata Hybrid Limited
Stock #: SA127167
Offer Expires 1/31/2026
-
$3,500 SAVINGS$36,623 PRICE
- MSRP: $40,123
- Dealer Participation -$1,500
- Sale Price $38,623
- -$2,000
- Price $36,623
- -$3,550
-
$3,500 SAVINGS$36,623 PRICE
- MSRP: $40,123
- Dealer Participation -$1,500
- Sale Price $38,623
- -$2,000
- Price $36,623
- -$3,550
2026 Hyundai IONIQ 9 SEL
Stock #: TY004750
Offer Expires 1/31/2026
-
$7,400 SAVINGS$60,900 PRICE
- MSRP: $68,300
- Dealer Participation -$2,400
- Sale Price $65,900
- -$5,000
- Price $60,900
- -$18,300
-
$7,400 SAVINGS$60,900 PRICE
- MSRP: $68,300
- Dealer Participation -$2,400
- Sale Price $65,900
- -$5,000
- Price $60,900
- -$18,300
2025 Hyundai IONIQ 5 SE
Stock #: SY029811
Offer Expires 1/31/2026
-
$8,000 SAVINGS$40,590 PRICE
- MSRP: $48,590
- Dealer Participation -$1,000
- Sale Price $47,590
- -$7,000
- Price $40,590
- -$20,300
-
$8,000 SAVINGS$40,590 PRICE
- MSRP: $48,590
- Dealer Participation -$1,000
- Sale Price $47,590
- -$7,000
- Price $40,590
- -$20,300
2025 Hyundai Sonata Hybrid SEL
Stock #: SA127929
Offer Expires 1/31/2026
-
$3,044 SAVINGS$29,996 PRICE
- MSRP: $33,040
- Dealer Participation -$1,044
- Sale Price $31,996
- -$2,000
- Price $29,996
- -$4,050
-
$3,044 SAVINGS$29,996 PRICE
- MSRP: $33,040
- Dealer Participation -$1,044
- Sale Price $31,996
- -$2,000
- Price $29,996
- -$4,050
2025 Hyundai Sonata Hybrid SEL
Stock #: SA130906
Offer Expires 1/31/2026
-
$2,548 SAVINGS$30,690 PRICE
- MSRP: $33,238
- Dealer Participation -$548
- Sale Price $32,690
- -$2,000
- Price $30,690
- -$4,050
-
$2,548 SAVINGS$30,690 PRICE
- MSRP: $33,238
- Dealer Participation -$548
- Sale Price $32,690
- -$2,000
- Price $30,690
- -$4,050
2026 Hyundai Palisade Calligraphy FWD
Stock #: TU031848
Offer Expires 1/31/2026
-
$2,750 SAVINGS$53,445 PRICE
- MSRP: $56,195
- Dealer Participation -$2,000
- Sale Price $54,195
- -$750
- Price $53,445
- -$3,050
-
$2,750 SAVINGS$53,445 PRICE
- MSRP: $56,195
- Dealer Participation -$2,000
- Sale Price $54,195
- -$750
- Price $53,445
- -$3,050
2026 Hyundai Santa Fe Calligraphy FWD
Stock #: TH156306
Offer Expires 1/31/2026
-
$3,500 SAVINGS$46,475 PRICE
- MSRP: $49,975
- Dealer Participation -$2,000
- Sale Price $47,975
- -$1,500
- Price $46,475
- -$2,550
-
$3,500 SAVINGS$46,475 PRICE
- MSRP: $49,975
- Dealer Participation -$2,000
- Sale Price $47,975
- -$1,500
- Price $46,475
- -$2,550
2026 Hyundai IONIQ 9 SEL
Stock #: TY002528
Offer Expires 1/31/2026
-
$5,000 SAVINGS$63,840 PRICE
- MSRP: $68,840
- -$5,000
- Price $63,840
- -$18,300
-
$5,000 SAVINGS$63,840 PRICE
- MSRP: $68,840
- -$5,000
- Price $63,840
- -$18,300
2026 Hyundai IONIQ 9 Performance Calligraphy
Stock #: TY007884
Offer Expires 1/31/2026
-
$5,000 SAVINGS$72,175 PRICE
- MSRP: $77,175
- -$5,000
- Price $72,175
- -$18,800
-
$5,000 SAVINGS$72,175 PRICE
- MSRP: $77,175
- -$5,000
- Price $72,175
- -$18,800
2026 Hyundai Palisade Calligraphy FWD
Stock #: TU046530
Offer Expires 1/31/2026
-
$2,100 SAVINGS$54,690 PRICE
- MSRP: $56,790
- Dealer Participation -$1,350
- Sale Price $55,440
- -$750
- Price $54,690
- -$3,050
-
$2,100 SAVINGS$54,690 PRICE
- MSRP: $56,790
- Dealer Participation -$1,350
- Sale Price $55,440
- -$750
- Price $54,690
- -$3,050
2026 Hyundai Palisade Calligraphy FWD
Stock #: TU045892
Offer Expires 1/31/2026
-
$2,200 SAVINGS$54,690 PRICE
- MSRP: $56,890
- Dealer Participation -$1,450
- Sale Price $55,440
- -$750
- Price $54,690
- -$3,050
-
$2,200 SAVINGS$54,690 PRICE
- MSRP: $56,890
- Dealer Participation -$1,450
- Sale Price $55,440
- -$750
- Price $54,690
- -$3,050
2026 Hyundai Santa Fe Calligraphy FWD
Stock #: TH156306
Offer Expires 1/31/2026
-
$3,500 SAVINGS$46,475 PRICE
- MSRP: $49,975
- Dealer Participation -$2,000
- Sale Price $47,975
- -$1,500
- Price $46,475
- -$2,550
-
$3,500 SAVINGS$46,475 PRICE
- MSRP: $49,975
- Dealer Participation -$2,000
- Sale Price $47,975
- -$1,500
- Price $46,475
- -$2,550
2026 Hyundai Santa Fe Hybrid SE
Stock #: TH078976
Offer Expires 1/31/2026
-
$3,500 SAVINGS$34,805 PRICE
- MSRP: $38,305
- Dealer Participation -$2,000
- Sale Price $36,305
- -$1,500
- Price $34,805
- -$2,550
-
$3,500 SAVINGS$34,805 PRICE
- MSRP: $38,305
- Dealer Participation -$2,000
- Sale Price $36,305
- -$1,500
- Price $34,805
- -$2,550
2026 Hyundai Palisade XRT Pro
Stock #: TU042553
Offer Expires 1/31/2026
-
$2,750 SAVINGS$49,275 PRICE
- MSRP: $52,025
- Dealer Participation -$2,000
- Sale Price $50,025
- -$750
- Price $49,275
- -$1,800
-
$2,750 SAVINGS$49,275 PRICE
- MSRP: $52,025
- Dealer Participation -$2,000
- Sale Price $50,025
- -$750
- Price $49,275
- -$1,800
2026 Hyundai Palisade Calligraphy FWD
Stock #: TU046190
Offer Expires 1/31/2026
-
$3,621 SAVINGS$53,199 PRICE
- MSRP: $56,820
- Dealer Participation -$2,871
- Sale Price $53,949
- -$750
- Price $53,199
- -$3,050
-
$3,621 SAVINGS$53,199 PRICE
- MSRP: $56,820
- Dealer Participation -$2,871
- Sale Price $53,949
- -$750
- Price $53,199
- -$3,050
2026 Hyundai IONIQ 9 SEL
Stock #: TY009046
Offer Expires 1/31/2026
-
$7,000 SAVINGS$62,520 PRICE
- MSRP: $69,520
- Dealer Participation -$2,000
- Sale Price $67,520
- -$5,000
- Price $62,520
- -$18,300
-
$7,000 SAVINGS$62,520 PRICE
- MSRP: $69,520
- Dealer Participation -$2,000
- Sale Price $67,520
- -$5,000
- Price $62,520
- -$18,300
2026 Hyundai IONIQ 9 Performance Limited
Stock #: TY007485
Offer Expires 1/31/2026
-
$8,000 SAVINGS$65,520 PRICE
- MSRP: $73,520
- Dealer Participation -$3,000
- Sale Price $70,520
- -$5,000
- Price $65,520
- -$18,300
-
$8,000 SAVINGS$65,520 PRICE
- MSRP: $73,520
- Dealer Participation -$3,000
- Sale Price $70,520
- -$5,000
- Price $65,520
- -$18,300
2026 Hyundai IONIQ 9 SEL
Stock #: TY002813
Offer Expires 1/31/2026
-
$8,000 SAVINGS$61,275 PRICE
- MSRP: $69,275
- Dealer Participation -$3,000
- Sale Price $66,275
- -$5,000
- Price $61,275
- -$18,300
-
$8,000 SAVINGS$61,275 PRICE
- MSRP: $69,275
- Dealer Participation -$3,000
- Sale Price $66,275
- -$5,000
- Price $61,275
- -$18,300
2026 Hyundai IONIQ 9 Performance Calligraphy
Stock #: TY003227
Offer Expires 1/31/2026
-
$8,000 SAVINGS$70,050 PRICE
- MSRP: $78,050
- Dealer Participation -$3,000
- Sale Price $75,050
- -$5,000
- Price $70,050
- -$18,800
-
$8,000 SAVINGS$70,050 PRICE
- MSRP: $78,050
- Dealer Participation -$3,000
- Sale Price $75,050
- -$5,000
- Price $70,050
- -$18,800
2026 Hyundai Palisade Calligraphy FWD
Stock #: TU062809
Offer Expires 1/31/2026
-
$2,750 SAVINGS$54,115 PRICE
- MSRP: $56,865
- Dealer Participation -$2,000
- Sale Price $54,865
- -$750
- Price $54,115
- -$3,050
-
$2,750 SAVINGS$54,115 PRICE
- MSRP: $56,865
- Dealer Participation -$2,000
- Sale Price $54,865
- -$750
- Price $54,115
- -$3,050
2026 Hyundai Santa Fe SEL FWD
Stock #: TH177443
Offer Expires 1/31/2026
-
$2,500 SAVINGS$37,240 PRICE
- MSRP: $39,740
- Dealer Participation -$1,000
- Sale Price $38,740
- -$1,500
- Price $37,240
- -$3,550
-
$2,500 SAVINGS$37,240 PRICE
- MSRP: $39,740
- Dealer Participation -$1,000
- Sale Price $38,740
- -$1,500
- Price $37,240
- -$3,550
2026 Hyundai IONIQ 5 SEL
Stock #: TY044800
Offer Expires 1/31/2026
-
$4,500 SAVINGS$38,060 PRICE
- MSRP: $42,560
- Dealer Participation -$1,500
- Sale Price $41,060
- -$3,000
- Price $38,060
- -$11,900
-
$4,500 SAVINGS$38,060 PRICE
- MSRP: $42,560
- Dealer Participation -$1,500
- Sale Price $41,060
- -$3,000
- Price $38,060
- -$11,900
485 N Business IH 35, New Braunfels, TX 78130
more info
Steele Hyundai New Braunfels
Address
485 N Business IH 35
New Braunfels, TX 78130
Phone
- Sales 830-358-4421830-358-4407
- Service 830-358-4434
- Parts 830-358-4465
| Monday | 8:30AM - 7:00PM |
| Tuesday | 8:30AM - 7:00PM |
| Wednesday | 8:30AM - 7:00PM |
| Thursday | 8:30AM - 7:00PM |
| Friday | 8:30AM - 7:00PM |
| Saturday | 8:30AM - 6:00PM |
| Sunday | Closed |
| Closed on Christmas Day | |
| Monday | 7:30AM - 6:00PM |
| Tuesday | 7:30AM - 6:00PM |
| Wednesday | 7:30AM - 6:00PM |
| Thursday | 7:30AM - 6:00PM |
| Friday | 7:30AM - 6:00PM |
| Saturday | 7:30AM - 5:00PM |
| Sunday | Closed |
| Closed on Christmas Day | |
| Monday | 7:30AM - 6:00PM |
| Tuesday | 7:30AM - 6:00PM |
| Wednesday | 7:30AM - 6:00PM |
| Thursday | 7:30AM - 6:00PM |
| Friday | 7:30AM - 6:00PM |
| Saturday | 7:30AM - 2:00PM |
| Sunday | Closed |
| Closed on Christmas Day | |